Diamond Wipes International Essay Example | Topics and Well Written Essays - 1250 words

Diamond Wipes International - Essay Example The company has an annual revenue of around fifteen million dollars and employs over 100 people now. Yen had no former experience as a business owner or as a manager but she managed to pursue her enterprise to come to the top. Diamond Wipes International was featured in Fortune Small Business as well as other prestigious business avenues. The journey has not always been smooth for Eve Yen given she had little management and business experience when she started out (Longnecker, Petty and Palich). This case study will look into various choices made by Eve Yen in context of her company’s management and business choices to decipher their success. Recommendations will be provided for areas where improvements could be done. What leadership style did Eve Yen use with her employees? Describe her actions that support your choice. Eve Yen can be seen largely as a democratic and an affiliative leader in most of her actions. Eve’s respect for other people’s opinions especial ly her employees opinions before making large decisions reflects that she acts as a democratic leader. In addition, Eve’s close relationship to her employees and her sensitivity towards her employees shows that she is an affiliative leader (Longnecker, Petty and Palich). What aspects of Eve’s leadership approach directly or indirectly affected the problems that developed? Clearly explain the connections between Eve’s behaviors and the resulting problems. A business leader must wear many hats at the same time in terms of being a leader. Among other leadership styles, the leader must be authoritative where required. This does not mean that the leader must be authoritative at all times but it does indicate that the leader must act authoritatively where he feels it is required. The lack of management experience meant that Eve Yen acted too personally with her employees in terms of leadership style. This meant that employees saw her as a weak character whose instruct ions and set objectives could be ignored (Lerner). In addition, Eve’s lack of character judgment meant that she hired the wrong people for the right positions. As a consequence of this bad decision making, the company lost money as the newly hired people failed to perform their duties as per the settled objectives and provided instructions. Another major shortcoming on the part of Eve Yen as a leader was her lack of consideration for short term and long term objectives. A good leader must have the ability to stand above everyone else and see beyond the horizon. Only this can allow a business leader to guide his team in the right direction. However, Even Yen failed to look beyond everyone else and faced numerous challenges as her organization was expanding. Being a leader, Eve Yen should have speculated what was required to expand especially for a rapidly expanding company like Diamond Wipes International. Explain why entrepreneurs in general have difficulty being effective or ganizational managers. How does Eve Yen reflect these characteristics? As mentioned before, an entrepreneur must wear many different hats at the same time in order to be an effective leader. Most entrepreneurs wear one leadership style that suits them and then try to make employees attune themselves to that leadership style. However, individuals working for an organization differ in their thinking and approach to work. The business leader must be ready to deal with differentiated individuals by being a wholesome leader for all employees. In order to deal with this dilemma, the business leader has to be prepared to work as a dynamic leader who keeps shifting his leadership style as the situation requires of him. Ineffective organiza